In this op-ed, Leif Stromnes, managing director of strategy and growth at DDB Australia, explores what’s in a name when it comes to choosing a profession and what marketers can learn from this.

At just 22 years old, Usain Bolt really surprised everyone at the 2008 Beijing Olympics. He ran the 100 meters incredibly fast, setting a new world record of 9.69 seconds. This ama ...

Eight-time Olympic gold medallist Usain Bolt made his feelings clear on Noah Lyles last year after the closing ceremony at ...

This meant Amaral could estimate the probability that Bolt would run the 100-meter dash for any desired time. For example, Amaral estimated that there is a 0.1 percent chance that Bolt will run the ...

According to Newcomer, Bolt's annualized run-rate revenue was $28 million, and its gross profit was $7 million. The deal comes with several other eyebrow-raising clauses that would further benefit ...

Two days shy of his 30th birthday, Bolt has plenty to run for. The win would secure his ninth Olympic gold medal, which would tie him with Carl Lewis for the most golds of any track and field athlete.

He explained: "You can run away from technology … and kind of ... All of a sudden nine seconds doesn’t seem crazy." Bolt set his 100m world record at the 2009 World Championships in Berlin.