Blind boxes are the latest Asian trend to sweep through the U.S., following the well-trod path of anime and K-pop. And while blind boxes look a lot like toys, the collectible art’s main ...

Fashion and beauty products can also benefit from the ‘mystery.’ More retailers outside the toy business should adopt blind boxes to boost sales, as mystery collectibles continue to capture the ...

Aggarwal adds that when purchasing a gift, the giver “wants to see happiness on [the receiver’s] face” as they open it.

Consumers are quickly outgrowing today’s sales market, while businesses are trying to keep customers engaged, creating better shopping experiences. Over the past few years, a growing marketing trend ...

Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

Beijing-based Pop Mart, China’s leading blind box toy retailer, is a rare shopping bright spot amid the country’s spending gloom. It has millions of young fans who may not earn a lot of money.

If you're looking forward to the upcoming A Minecraft Movie, which will be in cinemas on April 3, McDonald's has something to add to the excitement. The fast-food chain is releasing an ...

SINGAPORE: I was wandering through a shopping mall in Beijing when I walked into a Pop Mart store for the first time. After seeing countless social media posts about the Labubu plush toys ...