If you don’t know what an ube is, it’s a purple yam. So, has Huda actually just launched a new makeup collection inspired by the root vegetable? Yes, yes she has. It might sound strange but every year ...

Huda Beauty Easy Bake Loose Baking and Setting Powder in Ube Birthday Cake The same setting and smoothing loose powder we all know and love but in a new, limited edition lilac shade, Ube Birthday ...