The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him ...

The candy bar, Twix, is running a contest during the big game. You're supposed to go to its website on your phone while the commercials are on. When you get there, you have to stare at a pair of ...

Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it ...