"If he was feeling especially beneficent, he would open a cigar box and deal out his stash of big Hershey chocolate bars as if dealing cards. I always accepted; you have to play the hand you're ...

Hershey's Chocolate World is a conglomeration of five specific centers that host 3 million visitors each year.

Like Big Beer adopting craft's marketing ... A donut or a chocolate bar would be a minus. Traditionally, Hershey's has built a portfolio of nutritional minuses. These new snacks are a chance ...