Saigon Beer – Alcohol – Beverage Corporation (SABECO) has unveiled a revitalised look for its award-winning Bia Lac Viet.

And yes, jelly beer (or bia wun) is made with beer — traditionally, a Thai lager like Singha or Chang. This refreshing beverage, long popular in Thailand's muggy, crowded, open-air markets ...

In 2020, BSG Chill, an infantile and light beer added to the total BIA SAIGON family, entered the market with a classic fatal mistake: a rather safe launch strategy with conventional approaches ...