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Not every BHAG is tied to numbers. A qualitative BHAG focuses on brand identity, reputation, or cultural impact. Companies that adopt this type of BHAG are driven by purpose and reputation.
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The Power of a Big, Hairy, Audacious Goal: How to Choose YoursA qualitative BHAG focuses on brand identity, reputation, or cultural impact. Companies that adopt this type of BHAG are driven by purpose and reputation. This works especially well for mission ...
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