In a conversation with Sigma CEO Kazuto Yamaki, we talked about the philosophy of 'beautiful foolishness' and the design ...

I'm holding what appears to be a metal ingot in my hands. Not just any ingot, mind you, but one that's been painstakingly ...

The Sigma BF is selling like hot cakes, so much so that Sigma is already struggling to meet demand for this built-to-order ...

Ultimately, the best explanation of why Sigma made this camera is in the name. The BF stands for beautiful foolishness, a reference to a Japanese poem that invites the reader to “dream of evanescence ...