And a cost-benefit analysis doesn't have to be complicated. You simply draw a line down the middle of a piece of paper to create two columns. On the left, list the benefits of achieving a given goal.
Leonard, Dutch, and Richard Zeckhauser. "Cost-Benefit Analysis Applied to Risks: Its Philosophy and Legitimacy." In Values at Risk, edited by Douglas MacLean. Totowa, NJ: Roman & Allanheld, 1985.
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UDRI's Cost Benefit Analysis (CBA) researchers rapidly and affordably perform quality cost benefit analyses by using an empirical, objective, and data-driven assessment of costs, benefits, and risks.