Baijiu might just be the most popular spirit you've never tried. It was definitely mine. Poured in petite stemmed glasses, this clear spirit is generally consumed straight in a celebratory "ganbei ...

There is also an intoxicating scent in the air of something herbal and intense. This is baijiu (pronounced bye-joe), a liquor with thousands of years of history. And here at Ye’s, they’re ...

maybe some rum) but one drink appeared everywhere, poured into tiny clear stemmed glasses at nearly every meal: baijiu (白酒, pronounced "bye-jo"), China's ubiquitous national spirit.

The rising prosperity in China has resulted in rising affordability and popularity among Chinese consumers, and robust demand for high-end baijiu has driven the retail price back to above CNY ...

BEIJING--A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” liquor used to toast festive occasions.