Nearly 1 in 5 global fans say K-pop comes to mind first, beating out Korean food, TV dramas and beauty products.

BTS' impact is simply undeniable! The K-pop boy group, who earned global success with their hit song Blood, Sweat and Tears, were listed among the representative symbols of South Korea at the 2024 ...

STOCKHOLM, SWEDEN - BTS GROUP AB (publ), a leading global consultancy specializing in strategy execution, change, and people development, has made its Annual Report 2024 available online at For more ...