When asked if this could include a bespoke BMW M model inspired by the original M1, Neubauer stated: “Definitely, such halo ...

BMW Sound Studio employees also contributed their voices to the experience. The choir’s songs were dissected, with isolated ...

The HypersonX soundscape has been created specifically for the BMW Neue Klasse, and incorporates 43 sounds of “joy” and a ...

BMW's new HypersonX system, comprised of 43 unique sounds inspired by art and nature, will be the soundtrack to its Neue ...

For the Shanghai show, this car – which had previously been wrapped in camo and shown at a preview in America – was given a ...

BMW is the latest in a series of major automakers to embed DeepSeek’s AI into their vehicles. China’s leading electric ...

“Sound plays a crucial role in shaping our connection to vehicles,” explains BMW in this new video teasing the sound of its ...

BMW says passengers in its new-generation electric vehicles will immersed in HypersonX soundscapes inspired by science and ...

As it continues the race to bring soul to EVs, alongside brands like Mercedes-AMG, Hyundai, Dodge, Nissan and more.

The company also showed the Vision Driving Experience concept as well as revised software.

BMW needs an electric take on the big-selling 1 Series if it is to continue operating in key European markets, brand boss ...