You probably have already watched the Oscar-winning Crouching Tiger, Hidden Dragon. And there isn’t a copy of Snatch to be had at the local video store. Nothing new or exciting on the shelves? Not to ...

BMW was among the first automakers to market its vehicles worldwide with movies made for the Internet. Now it's doing the same thing with comic books. BMW released a series of eight short films called ...

By Dan Fox April 18, 2024 11:45 am EST ...

BMW is preparing to restart its online marketing efforts this fall, bringing back a popular campaign that features digital films starring its cars. BMWfilms.com said Friday that it plans to revive its ...

BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films ...

The road for car-marketing one-upsmanship is increasingly being paved on the Web. Nearly a month after Mercedes-Benz made a marketing splash in the United Kingdom with its commercial-as-movie trailer ...

BMW Films is back with an all-new seven minute movie called The Calm. Set to debut on May 17, the film doesn’t appear to be part of The Hire series as it eschews Clive Owen. Instead, Pom Klementieff ...

In an effort to give its self-financed film series “The Hire” more exposure, BMW has inked a deal with DirecTV to create its own channel on the satcaster. The BMW Films Channel will bow in late ...

Microsoft and BMW of North America have announced that they are working together to create the BMW Films Digital Cinema Series. The series is a digital cinema programme that will feature full-length ...