Bic, the company best known for ballpoint pens, razors, and lighters, has just revealed a collaboration that no one could have possibly had on their 2024 bingo cards. Its new Hold the Phone case ...

Fortune: Your public relations touted Bic as a tech company. What case can the maker of pens and shaving sticks make that it's a tech company? When you say 'tech company,' you mean a company ...

Female readers, put down that brutish man Bic and grasp your tiny mitts around one of these bad girls, below Marketed specifically at women, the pens come in easy-on-the-eye pastel coloured ...

The producer of the famous Bic Cristal pen cut its yearly guidance for 2025, lowering its expected net sales growth to between 0% and 3% at constant currency versus between 4% and 6% published ...

This case study shows how BIC, the brand which specializes in pens, personal grooming products and lighters, was able to leverage Walmart’s abundance of first-party data to increase return on ad spend ...