BETC Paris’s Michael Boamah sees hip-hop artists swerve into the running craze. He thinks there is more to come from the fusion of these cultures. 2024 saw the rise of running culture with run ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

With the help of agency BETC, last year Lacoste switched up its crocodile symbol ... Launched during Lacoste’s show at Paris Fashion Week, Save Our Species had all the hallmarks of a viral ad campaign ...