With the help of agency BETC, last year Lacoste switched up its crocodile symbol ... Launched during Lacoste’s show at Paris Fashion Week, Save Our Species had all the hallmarks of a viral ad campaign ...

The creative explains that the primary goal of this campaign was to make the car stand out, and BETC Paris was tasked with bringing these qualities to life in an engaging and memorable way.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...