Value consciousness is a great example. The BCG study found little correlation between professions that value for money is important and the role value played in real purchasing decisions.

Bacille Calmette-Guérin (BCG), an attenuated strain of Mycobacterium bovis, is widely administered as a vaccine for tuberculosis. BCG is also used as a biotherapy for superficial bladder carcinoma.

Since assuming the CEO role in 2021, Schweizer has driven BCG's growth, expanding BCG's consulting team every year. His second term begins on October 1, 2025. "I am honored to continue leading BCG ...