Four foundational pillars are critical to B2B marketing success: Content marketing, Influencer marketing, SEO, and Social media marketing. These strategies enhance credibility, engage target audiences ...

is just one factor that distinguishes services marketing from product marketing. Along with inseparability, variability, and perishability, these four characteristics affect the way clients behave ...

Nguyen and her colleague Victoria Diaz, senior manager for marketing account management at Ingram Micro, told solution providers there are four top myths ... 94 percent of B2B buyers use social ...