Business to government (B2G) is the sale and marketing of goods and services to federal, state, or local agencies. In modern lingo, there are three basic business models: business to consumer (B2C ...

Opinions expressed are those of the author. As federal priorities shift under the Trump administration, business-to-government (B2G) contractors have a unique opportunity to align their strategies ...

Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions. Business-to-business (B2B) is a transaction or business conducted between one ...

And, there are a few other terms to complicate things further. You might have heard of C2C, B2G, and B2B2C. But what about human to human marketing? When we started in 2012, we planned to build a ...