B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

B2C content marketers say 43% of the content they create is for audiences in the top of the funnel of the customer journey, compared with a combined 30% for the late-stage and post-sale stage content.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Despite a decline in overall revenue, TCM Group AS (OCSE:TCM) reports significant growth in B2C sales and improved profitability, while navigating supply chain issues and B2B uncertainties.

As B2C experiences continue to improve ... All in all, that will be a real tonic for sales. The 5th Medical Device Software Development Summit is your must-attend opportunity to gain actionable ...

it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional messaging and direct sales tactics, GoDaddy plays in a different space – creating bold ...

VXI Global Solutions has won Sales Outsourcing Provider of the Year in the 19th annual Stevie Awards for Sales & Customer Service.