That relationship constitutes what marketers call a business-to-business-to-consumer (B2B2C) model. And that model can be daunting if you don't have a recipe for success. To build an effective B2B2C ...

But B2B marketers must still overcome a considerable hurdle: connecting the personal and professional facets of a person's life and online presence, then tailoring their marketing based on the B2B2C ...

And, there are a few other terms to complicate things further. You might have heard of C2C, B2G, and B2B2C. But what about human to human marketing? When we started in 2012, we planned to build a ...

While the end of de minimis has been long foreshadowed for goods imported from China, ending it for all countries is a shock ...