In a recent article, I explored the shifting behaviors of B2B buyers and the implications for sales organizations. But ...

Pay Later (BNPL) has become one of the most popular payment methods in recent years. Buyers appreciate the ability to receive ...

The provocatively named Boring agency entered the world of B2B branding after its founder saw a need not being met by consumer-facing design agencies.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional connection to create lasting impressions and foster long-term business ...

DHL issued a statement this weekend that they were suspending business-to-consumer (B2C) shipments to the U.S. with a customs value exceeding $800. This went into effect on April 21 and will remain in ...