Pete Davidson, who's partnering with AXE on a new campaign, described his scent exclusively to PEOPLE, and also explained the ...

Axe has partnered with comedian and actor Pete Davidson, a longtime fan of Axe’s Phoenix scent, joins the brand’s evolution ...

Pete Davidson is teaming up with Axe to give its social media followers a pep talk. The comedian will take over Axe's ...

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter ...

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic. Axe tapped Sony, Wild Tangent and rich-media mobile advertising ...

Deodorant brand Axe focused on digital and online gaming to target young males in the Philippines and boost market share. Axe has always been one of the top five deodorant brands in the Philippines ...

Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020. However due to the ...