Hela Brands has worked with Avirex, a brand renowned for its high end and legendary aviator aesthetic, on the creation of AVX, bringing a more affordable label to the UK market. Having invested ...

Hela Brands has worked with Avirex, a brand renowned for its high end and legendary aviator aesthetic, on the creation of AVX, bringing a more affordable label to the UK market. Having invested ...

Huddersfield's Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX, a sub-brand of iconic Avirex Dept. Hela Brands has worked with Avirex, a brand renowned ...