Audi is set to launch a new electric vehicle (EV) sub-brand called AUDI, which is styled in all capital letters to differentiate it from the main brand. This new lineup, developed with SAIC, ...

To stay competitive, Volkswagen Group is launching a China-exclusive sub-brand called AUDI — yes, in all caps — focused solely on electric vehicles. The first production model will be revealed ...

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When we recently spent some time with Audi, the brand was keen to point out the value and performance proposition over a few other brand equivalents, but we feel like a deeper dive is required.