Hanes is one of the largest manufacturers of underwear and athletic apparel in the world. The brand, based out of North ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

Nike’s ability to make a sports jacket chic enough to wear to the office while perfectly suited for the gym is part of the reason why the fitness brand remains a firm favourite. Likewise, Girlfriend ...

Nine West is a well-known department store brand that runs the gamut from footwear to handbags to accessories. And it's ...

More than a few companies that did well in the past are out of favor with investors. And that could spell opportunity.

How do you kick-start a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

"I have found in music and fashion a very beautiful refuge, a place of peace, a place of happiness, a place of dreams," the ...

Splashy and star-studded advertisements to get Americans to vote are nowhere to be found in this election cycle.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

The influence of social media and celebrity endorsements plays a crucial role in driving brand visibility and consumer interest in sportswear. Platforms like Instagram, TikTok, and YouTube have become ...

tells The Athletic. “I burn, so I used to wear caps to keep the sun off my face. But I got used to it and it helped give me better vision. It used to block other things out and I found myself ...