During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate growth for the business through more pipeline and ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

For example, a company with an e-zine may make a good affiliate marketer because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the ...

Marketer-turned-film-producer Ryan McNeill has racked up 230,000 followers in less than a year by helping viewers understand the psychology behind marketing and advertising. From explaining why ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...