And the Times said its black logo on a white app background looks good even if your phone ... bright colors were the epitome of app cool, like Snapchat’s yellow and Facebook’s bright blue ...

Clever icons look good and represent what an app stands ... Evernote's elephant logo is similar. Elephants, like Evernote's cloud notebook, never forget. A ghost, like Snapchat's "Ghostface ...

After all, social mobile apps have been borrowing innovative functions and designs from Snapchat for years now ... but this filter made my picture look like I took it in the late evening in ...