It could consist in part of a corporate symbol, like the rainbow-colored apple that symbolizes Apple Computer. Whatever shape it takes, your corporate culture ... bring out the values and ...

Corporate values help create a unified, purpose-driven organization where everyone, from leadership to front-line employees, is aligned and working toward shared goals. They are the backbone of a ...

It creates such a huge amount of respect for what the company is doing ... to a better gig with the Apple brand on their resume. Like the investment banking of tech. Culture here is strictly ...

Leander Kahney, who has previously published books about Steve Jobs and Jony Ive, takes on the ascent of Apple’s current CEO in a new ... The stories of Cook’s early life animate the company’s core ...