While focus groups can be conducted successfully in many settings, several elements must be considered for most effective use. Recruitment techniques, facilitator selection, and analysis plan are all ...

Although focus group interviews are informal, you should have a list of questions to help you direct the discussion. Start by asking whether your product or service is one the participants would buy.

Focus groups are an excellent means of data collection for business analysis. Here's a guide on how to level them up and get quicker results. We'll be in your inbox every morning Monday-Saturday ...