Colorado Buffaloes' Alamo Bowl Appearance Against BYU Generates Near-Record Revenue
Win, lose or draw, the Colorado Buffaloes keep drawing eyeballs. The Valero Alamo Bowl announced Wednesday that its bowl game ...
Valero Alamo Bowl delivers big economic jolt
As San Antonio prepares to host the 2025 NCAA Men’s Final Four next week it’s sifting through new economic data tied to ...
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BYU football’s Raider Damuni proud to be honoring Cougar legacy with success
Some of the gridiron athletes who come to BYU have only a passing knowledge of the rich Cougar football tradition. That, ...
Deion Sanders becomes one of the highest-paid football coaches in the country
The two-time Super Bowl champion took charge of the Colorado Buffaloes in December 2022 and has helped to rekindle interest ...
Saturday night on network television? BYU has seen this movie before
Like the BYU football team last December in the Alamo Bowl, a national network audience will catch Kevin Young’s team in the ...
From the gridiron to the hardwood (and points in between), these are heady times for BYU sports
In seven months the Cougars have made national headlines in football, basketball, track, cross-country and the Olympic Games.
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The 'Prime Effect' delivered $59 million impact for first bowl game, per report
Deion Sanders turns out gold everywhere he goes and last year's Alamo Bowl was no exception. The Big 12 matchup between No. 17 BYU and No. 23 Colorado generated a total economic impact of $59 ...
Deion Sanders deserves more money? FOX Sports analyst says 'numbers don't lie'
Colorado Buffaloes head football coach Deion Sanders signed a massive 5-year, $54 million extension on Friday. The new deal ...
Coach Prime gets big extension with Colorado
Deion Sanders AKA Coach Prime, has agreed to an extension that will make him the highest paid coach in his conference.