The new AIS logo. The new logo features five gold lines designed to represent the core values of Australia, sport and movement. Extensive market research was conducted before the final design was ...

FIVE squiggly lines have cost the Australian Institute of Sport (AIS) $500,000 to roll out across the country. The largely government-funded sport agency defended the price tag on its new logo at ...

the Australian Institute of Sport has ditched 33 years of tradition and adopted a gold logo.