This is a masterclass of habit change at speed. The story of how KFC South Africa convinced the nation to eat fried chicken for breakfast, achieving a 26% sales uplift, in just... We’re long-term ...

whose South African grandfather made millions providing chickens to KFC, says she was rushed down to the lobby with the hotel’s other guests. “I’m in a tiny thong and bra. It was so ...

Grant Macpherson, chief marketing officer of KFC Africa comments: "I’m so proud of this work we’ve created together. A campaign that not only connects with consumers, but also reaffirms the ...