Paying homage to the roots of the natural hair form, Izina paves its own way through the hair industry within its operations.

In the late 1960s, American fashion changed, idealizing more natural-appearing hair styles. Hair products aimed at African American consumers emphasized kinkier-textured hair and less-restrained hair ...

"It’s not just about me,” Mitchell-Wells said. “It's about my mom, my grandma and my ancestors. Hair holds power. Changing it ...

“It didn't take long for me to notice that our company CEO would barely look in my direction when I had a natural style, like a wash-and-go...but when my hair was in braids or ...