More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

NEW YORK--(BUSINESS WIRE)--Smartly.io, the leading digital advertising platform for creative and performance marketers, today announced new research outlining how companies are using automation and ...

Hypertargeting enables incredible precision and personalization in advertising, leading to enhanced engagement and improved return on investment. Assessing goals, audience data, product service and ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. After a long period of economic stagnation, a study of almost 2,000 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...