"Everything continues to be redefined and fluctuating and what that causes is a lot of scenario planning," John Halley tells TheWrap.

SpotCo, the Broadway advertising agency created campaigns for productions such as “Rent,” “Hadestown” and “Stereophonic,” has ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

Data on media agency ad bookings for March, available to SMI Guideline subscribers but not yet made public, reveal a healthy ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

Many businesses struggle with getting their message in front of the right audience. With so many marketing channels available today, it’s easy to get lost in the noise. TV advertising, however, ...

AdPoint GmbH, based in Hannover, has garnered significant recognition in Germany's digital advertising landscape. Nota ...

The Book Big Ad Agencies Don't Want You to Read: "Hacking Advertising" Reveals How to Slash Ad Production Costs by up to 70% Industry Veteran's Disruptive Blueprint Shows How to Create Better Ads ...

Industry Veteran's Disruptive Blueprint Shows How to Create Better Ads Faster and Cheaper—Without the Agency Dubbed "the book big ad agencies don't want you to read," Sneider's work exposes the ...