So far, her most popular advent calendar unboxing this year has 3.6 million views. “They’re definitely really fun.” Cahoon grew up loving advent calendars and received one each year with ...

after getting my hands on the calendar and unboxing each day, I must say it is a great contender if you're in the market for a beauty advent calendar. The advent calendar boasts over £300 worth ...

Jam-and-spread brand Bonne Maman has sold out of the calendar for the last five years in a row. It went viral on TikTok last year with one user's jam advent unboxing video reaching 1.4 million ...

Why a Sephora advent calendar went viral for all the wrong reasons Unboxing advent calendars is popular on YouTube and TikTok, but Sephora's Beauty Insider advent calendar backfired on the brand.

But that’s not always the case. In 2021, Chanel decided to release its first advent calendar and was roasted on social media when TikToks of people unboxing the calendars went viral. The videos showed ...