EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest ...

The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and the second is the ongoing lack of traction among video games trying to monetize with ads. Bot traffic is ...

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to ...

It is evaluating adtech partners to provide the technology for in-game ad placement. Sources expect this ability to go live by the third quarter. Microsoft wants to let advertisers place ads ...

The ads depicted women as sex objects and in non-consensual sexual scenarios READ MORE: Psychologist reveals five 'subtle' signs your child might be radicalised by online incel culture 'Degrading ...

Previously, we reported on Microsoft’s move to put ads in Xbox games. While it would only affect free-to-play games, it’s still a big push as ads in console games isn’t exactly a common ...

as it looks to grow its ads business. Video Quests reward viewers with in-game items or profile enhancements for watching ads. Discord aims to balance ad revenue with its subscription service ...

TBWA\RAAD’s Santiago Cuesta reflects on how his team helped KFC subvert expectations by turning the worst ads on the internet into unmissable games. If you’ve got a phone, chances are you’ve ...