Messages that center on product advantages naturally lead to routine use of adjectives in written or spoken copy. Some adjectives are commonly used because businesses believe they carry ...

Then, do it again. In a letter to one of his students, Mark Twain advised: “When you catch an adjective, kill it.” He clarified not all adjectives, but most, should be eliminated since ...

You’re not wrong (though not entirely right, because descriptivist linguistics): An intuitive code governs the way English speakers order adjectives. The rules come so naturally to us that we ...