Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different ...

LinkedIn enhances advertiser protection by integrating HUMAN’s Ad Click Defense solution. NEW YORK, April 24, 2025 (GLOBE ...

Small businesses can now compete with big tech through new digital advertising platforms like Universal Ads and PubMatic.

Stepping into the world of developing and owning your own ad tech platform is key to the future for the firm, argues co-CEO ...

The Semler Scientific chairman flagged the ad tech firm as ripe for a bitcoin treasury strategy amid stock struggles and cash ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. Click here to find ...