Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

Investigations by the Securities and Exchange Commission, US Postal Inspection Service, and the US Attorney's Office for the ...

At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a ...

Disney has expanded the proprietary customer data that underpins its ad tech platform to Europe and the Middle East, ...

Premion, a premium CTV/OTT advertising solution for regional and local advertisers, today launched expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the Google Cloud Platform, are investing heavily in their own ad tech and ...

Olyzon, The Agentic CTV Advertising Platform, has launched in the U.S. with AI-native solutions that leading global brands are using to transform connected television (CTV) into the most powerful ...

Expanded Omnichannel Advertising Solution for Advertisers Premion’s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

“Following last month’s merger, we moved quickly to establish a future-forward identity – one that unites our stakeholders behind a bold vision for independent ad tech at scale,” said Bill ...

With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP) ...