And contrary to previous generations, millennials seek the 'geek' label as a positive one and overwhelmingly self-identify as such," said Topher Burns, an exec at ad agency Deep Focus who has ...

I mean they'll watch it if it's dropped in front of them during a TV show, but only ad geeks are going to be passing on a really clever Wisk laundry detergent demo to their friends. Even if it's shot ...