Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.

The problem of humour in advertising is that it is not taken seriously. This is, at any rate, the impression conveyed by the lack of research carried out on the subject in the UK. The incidence of ...

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...