Notably, the expansion of the packaged atta industry has been unprecedented ever since names like Aashirvaad, Fortune and the ilk took the onus of grinding grains to make that perfectly round ...

Wheat flour brand Aashirvaad set in motion a constipation-focused campaign to engage with mothers in India by flushing out a common problem. How could we convince the modern, discerning, millennial ...

Aashirvaad barely saw substantial sales coming on Amazon for healthy variants – Multigrain(MG) Atta & Sugar Release Control(SRC) Atta. The objective was to build awareness, gain higher market share ...

Mukhyamantri Bal Aashirvaad Yojana, launched in August 2022 is meant to provide monetary assistance for after-care of children of 18-plus years leaving Child Care Institutions (CCIs) to aid their ...