Jared Newman / Foundry Roku has been moving in this direction for a while now. Last year, it brought video to the large ...

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

Most Roku users are used to static banner ads, but it seems this startup ad has gone too far. "This is absolutely unacceptable and I will never use or sell a Roku device again if this happens.

“I’ll take the banner ads, but I’ll be damned if I’m gonna put up with a video loading when loading up my Roku,” one Redditor wrote. “Just turned on my TV to see a video open on the ...

Roku's community forums and Reddit are full of rage from users who complain they're being forced to watch ads before they can ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step ...

Roku is testing a startup ad before users get to the home screen when booting up the device. Roku has confirmed the new ad feature is not permanent yet, and that it is currently testing it. Recently, ...