Up, the non-caffeinated soft drink brand known for its lemon-lime-flavored soda offerings recently released a new seasonal.

7up is a global icon. But in the $2.3bn (as of 2024) Indian carbonated soft drinks (CSD) market, the brand faced competition from the biggest... We’re long-term subscribers to WARC and it’s a tool we ...

UP is redefining the spicy food experience with the launch of its ‘7UP SpiceIt Playlist’ in collaboration with Spotify. This first-of-its-kind activation is not just about taste —it’s a sensorial ...

An AI-generated video featuring hyper-realistic versions of iconic Indian brand mascots has gone viral on LinkedIn. While ...

You receive an SMS, informing you that you are losing essential minerals and salts due to sweat. Keep yourself hydrated and have a 7UP Revive to tank up. (You wonder how? But dismiss it as a ...

7UP is redefining the spicy food experience with the launch of its ‘7UP SpiceIt Playlist’ in collaboration with Spotify. Conceptualized and executed by Leo India, and backed by research, it ...