The 40-day fast of Target comes at a tough time for the retailer. On Tuesday during an earnings call, Target reported that its sales had dropped slightly in February.

However, feelings run high on DEI, tied to the broader Civil Rights issue. The 40-day “Target Fast” elevates it from mere emotions to a spiritual imperative. Emotions Run High.

Tangent. To date, Target has not made any statement about the 40-day “Target Fast” or the economic blackout. However, it continues business-as-usual with new partnerships in keeping with its ...

From pulpit to protest: What the 40-day boycott of Target is about. Jamal Bryant and other Black faith leaders rally against the retailer’s DEI rollback with a Lent-length “Target Fast.” ...