For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Invention vs. innovation: Invention is creating something new; innovation is improving or commercialising it. Product design: Focus on function, cost, and aesthetics. Product life cycle: Four ...

Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation 3), to fully round out the marketing mix. This area ...

Turkey is a fantastic product. Organizations need to start with a great product, which is why I chose turkey to explore one of the 4Ps: product. Yes, I agree Apple has a lot of great electronic ...