This is the third in a series from Quatical’s Marc Binkley examining the 4Ps of marketing, the first looked at Price, the second Product, and this column is about Place. The point of place is to make ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Are The 4Ps of Marketing Still Important? The 4Ps model—product, price, promotion, and place—was the marketing strategy of choice for much of the 20th Century. It made complete sense for marketers ...

A month before the midterm elections, party-list groups 4Ps, Duterte Youth, Asenso Pinoy, ACT-CIS, and FPJ Panday Bayanihan ...

remained on top of the party-list race, with 10.44 percent support, an increase from 9.61 percent in February. Following the 4Ps and remaining in second place was Duterte Youth with 8.42 percent voter ...

Senior citizens dropped from fifth to seventh place with 2.28 percent ... “The sustained lead of 4Ps is largely attributed to its perceived alignment with the Pantawid Pamilyang Pilipino Program, a ...

Party-list groups 4Ps, Duterte Youth, ACT-CIS, and FPJ Panday Bayanihan continue to dominate the latest pre-election survey ...

Jayvee Fuentebella of Bacolod City bagged the highest score of 95 percent out of 2,411 examinees, sharing first place with four other ... as an inspiration to other 4Ps children across the country ...