Royal Caribbean could have kept it simple. The cruise line operator delivered a better-than-expected fourth-quarter report and roughly in-line guidance, and its stock gained 12% f

Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.

"Celebrity River Cruises will bring our Edge Series' sophistication to iconic rivers, starting in Europe," said President Laura Hodges Bethge.

Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.

Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.

Shares of Royal Caribbean Group (NYSE: RCL) hit an all-time high today after the cruise ship operator reported solid earnings and strong guidance, as well as made a major new announcement. Royal Caribbean CEO Jason Liberty said the company has been seeing a significant increase in demand for its various brands,

Royal Caribbean Group will launch Celebrity River Cruises in Europe in 2027, featuring 10 ships inspired by its Edge series.

We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand. Our guests and travel partners should expect us to do wh